Rogue One: A Star Wars Story premieres this upcoming weekend, and Uber has announced that it’s doing a collaboration with the film.
Users of the app can activate the Rogue One feature which will turn the cars on the app into Rebellion spaceships. The feature will also offer access to exclusive clips upon requesting a ride, which is obvious marketing but fun nonetheless. The Rogue One feature will be available on the app until December 18.
Uber has been trying out a lot of new stuff lately, including their self-driving cars. Even though the company has lost some of the engineers on the project, they still have plans to debut some of the cars in the San Francisco area “very soon.” Some of the cars are already in service in Pittsburgh, Pennsylvania.
In September Uber did not yet have the necessary permit from the DMV that is needed to let the self-driving alone on the roads in California.