United Airlines has launched a new business class called Polaris, which they are calling the “most significant product transformation in more than a decade.”
The new class is intended to provide better sleep for passengers on long flights, as well as providing a more cohesive experience between airports. To improve the sleeping situation, the airline did 12,000 hours of research of the topic.
The new business seats will be like a “personal suite,” with mood lighting, a Do Not Disturb” sign, electronic privacy dividers, and the option for self-serve meals when people don’t want to be disturbed. The bedding will be a custom design done in part with Saks Fifth Avenue, and the amenity kits will include spa products and eye shades. Additionally, the entertainment options will include guided meditations for even more relaxation encouragement.
Along with the new program, United will also be opening nine new airport lounges. The first at the Chicago O’Hare airport has already opened, and within the next few years they will build out others in Los Angeles, San Francisco, Houston, Newark, Washington Dulles, Tokyo Narita, Hong Kong. and London Heathrow.