Thailand has launched a Women’s Journey Thailand campaign. The campaign intends to increase the interest of female travelers by welcoming them to the country with open arms. Female travelers are an important part of the country’s market.
Srisuda Wanapinyosak, the TAT Deputy Governor for International Marketing–Asia and the South Pacific spoke out about why.
“Today women are significant decision-makers and powerful with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travelers can enjoy these products and services at very attractive prices when they visit Thailand in August.”
The campaign offers a variety of deals and discounts to encourage even more women to visit the country.