Like some real life stab at Fame for the Internet Age, there’s now a summer camp that aims to give children a leg up in the world of YouTube stardom. 2bcamp is a two-week experience hosted in Madrid as a joint venture between Spanish-language content creator 2btube and Enforcex, an organizer of international summer camps.
Over the fourteen day camp, kids who come armed with a laptop and a camera will learn “how to create channels, generate quality content, grow audiences, promote videos, and collaborate.”
At a glance, it’s incredibly tempting to write off the venture as a fun, new exploration of the worst parts of modern society. However, given the right teachers, it’s easy to see 2bcamp not as a crash course in being a narcissistic moron, but a tutorial in how to begin and finish a task, how to produce quality programming using only basic equipment and that big lump that’s loosely attached to your neck.
As 2btube’s executive chairman Bastian Manintveld explained in a release, “Being a successful YouTuber requires passion, commitment and responsibility — all values we want to instill in a fun and international environment.”
That’s not a terrible goal, is it? At the very least it’ll get the kids out of your house for two weeks, right?
The YouTube-themed summer camp is becoming more frequent; 2bcamp is the second camp announced this year. Back in February, Mills Entertainment announced a woodsier event at Big Bear Lake that would be hosted by YouTubers Tyler Oakley and Bethany Mota.