Niagara Falls has launched a new tourism brand. The marketing plan entitled “Niagara Falls USA” offers the tagline “where adventure comes naturally.” It encourages exploration of not only the falls but also the rest of Niagara County.
Destination Niagara USA Director of Communications Andrea Czopp explains what they hope to accomplish with the new plan.
“We believe this area evokes a sense of discovery and connection.” She added that they think it will “get the word out about what else [there is] to do in this county besides [seeing] Niagara Falls.”
Other areas that they hope to bring more attention to include Lockport and Youngstown. They’re targeting millennials with the marketing plan and have been including more details on their website to bring attention such as mentioning restaurants and other attractions in the area.