Lyft has introduced a new and very easy way to donate to charity. The car service will now allow riders to round up their fare at the end of the ride and then donate the difference for them.
The campaign is being called Sit for Something and wants to create “meaningful change beyond the ride.”
“Opt in and we’ll automatically round up your fare to the nearest whole dollar and push the difference toward issues impacting everyone everywhere, from climate change to the pursuit of equality.”
Lyft’s competitor Uber has been through a few controversial moments lately, so Lyft is in a position to try and get ahead.