Holiday Inn has launched new room designs that will make travel lodging more convenient than ever. Their rooms will now include welcome nooks, rollaway beds, and moveable desks.
— Life at IHG® (@JoinIHG) April 25, 2017
“Over the past few years, design has become more approachable, affordable and therefore, expected by consumers. Brands like Target have commoditized affordable design and others like Starbucks have put a heavy emphasis on design as part of their brand experience. These are just two examples, but this overall shift has changed the consumer’s expectation and desire. Similarly, hotel brands have had to evolve their design to keep up with changing consumer taste as well.”
The welcome nooks will provide a conveneient area to place belongings like jackets and keys as well as charge electronics.
— IHG (@IHG) April 20, 2017
All new hotels will feature the deasign, and existing properties “will adopt the design through the lifecycle of their license agreement.”