Ethiopia is hoping to increase the number of American travelers after being named one of Lonely Planet’s “Top Ten Countries to Visit.”
The Ethiopian Tourism Organization has formed an agreement with the New York-based company CornerSun to launch information about traveling to the country.
Their first campaign is called “The Land of Origins” and focuses on the country’s history as well as current culture. ‘
Ethiopian Airlines has been increasing flights to and from the U.S., and accommodations in the country have increased over recent years as well. The number of tourists to the country has been increasing about 100,000 each year for the past couple years, with hopes for a million in 2017.