Easyjet is implementing “Flybraries” with 7,000 different books on their planes. They are also launching a book club with titles chosen by children’s author Dame Jaqueline Wilson.
“I had great fun choosing all the books. What I wanted to do was choose books that children would actually enjoy. Because the very word ‘classic’ generally makes most children roll their eyes and go, ‘Boring!,’ so I wanted to have books the children might not have read but are familiar with the story, like Alice in Wonderland or Wizard of Oz, or Charlie and the Chocolate Factory, because they’ve probably seen a video of it.”
The airline decided to bring out the books after reading the results of a survey on reading. A whopping 83 percent of parents that took the survey said that their children read less than they did at their age. Naturally, the electronics boom has something to do with that.