In January the Cosmopolitan of Las Vegas introduced a virtual concierge named Rose to greet their guests upon arrival. When they check into the hotel they are given a card that reads “Know my secrets. Text me,” and “I am the answer to the question that you never asked.”
Guests can either text or call Rose, and if there’s anything that she can’t answer a human personnel will take over for her. Rose is the go-to person to ask when you need to order some food or have some fresh towels sent up to the room.
Rose can also give suggestions to restaurants and clubs, but naturally, she mostly points toward venues that are located inside of the hotel. She will also play games.
Mamie Peers was the project manager who worked with alongside the digital marketing agency R/GA to create the character.
“We wanted to create a spirited personality that reflects the mystique of The Cosmopolitan.”