Chipotle went through a rough patch last year with numerous food safety incidents, and in an attempt to win back their clientele, the chain is making some big changes.
For one thing, they’re toying around with the idea of adding desserts and breakfast items to their traditional Chipotle menu. They’re also opening a new eatery called Tasty Made on October 27, that will serve hamburgers fries, shakes, and sodas.
Steve Ells, the founder and co-CEO of Chipotle, released a statement about the new spot which will be similar in the sense that everything is made to order.
“We bring Chipotle’s commitment to better quality ingredients, a focused menu, fast service and customized orders to Tasty Made. Each order is sent to an advanced queuing system that uses heads-up visual cues so that the team can cook and serve the food very quickly. This is in stark contrast to typical fast food burger chains where frozen burger patties are usually cooked ahead of time and held until later, at which time they are assembled.”
In addition to being grilled to order, the beef used is raised without antibiotics or added hormones.
Chipotle is also working on a build-your-own-pizza concept called Pizzeria Locale, but they will not be opening any new locations of their Southeast Asian-inspired Shophouse restaurants.