Airbnb has teamed up with Visit Sweden to essentially list the entire country on Airbnb. Sweden’s “freedom to roam” policy asserts that anyone is free to camp anywhere that is not a private garden or being developed.
Jenny Kaiser, the USA Country Manager at Visit Sweden has explained.
“This is made possible thanks to a Swedish right guaranteed by the constitution – freedom to roam. This right enables the Swedish people to experience nature and enjoy the beautiful Swedish wildlife.
“In Sweden, we have everything from high mountains to deep forests, from beautiful archipelagos to quiet meadows. Now, together with Airbnb, we welcome everyone to come to Sweden and, through freedom to roam, share our wonderful nature.”
James McClure, the General Manager Northern Europe at Airbnb, also spoke out about the partnership.
“We are very excited to welcome Sweden on Airbnb, for everyone to explore. This partnership is a first of its kind collaboration between a tourism board and Airbnb. It is designed to promote Sweden as a destination through the power of the Airbnb community. We see Visit Sweden as our long-term partner and are happy to join forces in promoting Sweden as a destination.”