There’s money to be made in the car rental industry and one of the reasons for this is because of the many associated costs that renters aren’t even aware are unnecessary. The goal is to get all the vehicles off the lot at any cost, and if that means cutting a few corners here or there, or upping the ante and giving major discounts, that’s what’s going to happen. Thinking of renting a car but don’t know where to begin? Read on before you enter the world operated by shrewd salespeople.
1. There’s Not As Much Competition As You Think
You may think that you have a lot of choice in the marketplace and that healthy competition between rental car companies keeps them customer-focused. Think again. Lots of the brand names are in bed with each other. For example, did you know that Avis owns Budget and Zipcar, Hertz owns Dollar and Thrifty, Enterprise owns Alamo and National, and Advantage owns E-Z Rent-A-Car? Now you do.
